Privacy Policy
This Privacy Policy describes how MARKELYX SOLUTIONS LTD ("CtrlFlow", "we", "us", or "our"), operating the website ctrlflow.site, collects, uses, discloses, and protects your personal information when you visit our website or use our marketing services.
By using our website or services, you agree to the practices described in this Policy. If you do not agree, please do not use our website or services.
1. Who We Are
MARKELYX SOLUTIONS LTD
1 Coldbath Square
London, EC1R 5HL, United Kingdom
Company No.: 17024813
Contact: support@ctrlflow.site
2. Information We Collect
2.1 Information you provide
- Contact information: name, email address, company name, phone number (optional).
- Project information: details you share about your brand, goals, budget, and marketing needs via forms or email.
- Billing information: payment details processed by our payment processor (we do not store full card numbers).
2.2 Information collected automatically
- Usage data: pages visited, time on site, referring URL, device/browser type, IP address.
- Cookies and similar technologies: see our Cookie Policy.
- Analytics: via Google Analytics, Meta Pixel, and similar tools to understand site performance.
3. How We Use Your Information
- To respond to inquiries and provide requested services.
- To deliver, maintain, and improve our marketing services.
- To communicate updates, proposals, invoices, and service-related messages.
- To send marketing communications (only with your consent where required).
- To comply with legal obligations and enforce our Terms of Service.
- To detect, prevent, and address fraud or security issues.
4. Legal Basis for Processing (GDPR)
If you are in the European Economic Area (EEA) or United Kingdom, we process your personal data on the following legal bases:
- Contract: to provide services you requested.
- Consent: for marketing emails, analytics, and non-essential cookies.
- Legitimate interests: to operate, secure, and improve our website and services.
- Legal obligation: to comply with applicable laws.
5. Sharing Your Information
We do not sell your personal information. We share data only with:
- Service providers: hosting, email delivery, analytics, payment processing, CRM.
- Advertising platforms: Google Ads, Meta, TikTok, Bing Ads — only pseudonymized conversion data related to our own marketing, never your client data without permission.
- Legal authorities: when required by law, subpoena, or to protect rights and safety.
- Business transfers: in connection with a merger, acquisition, or sale of assets.
6. International Data Transfers
We are based in the United Kingdom. If you access our services from outside the United Kingdom, your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate. Where required, we use Standard Contractual Clauses or other lawful transfer mechanisms.
7. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. Typical retention periods: inquiry data — 24 months; client records — 7 years post-engagement for tax/legal purposes.
8. Your Rights
Depending on your location, you may have the right to:
- Access, correct, or delete your personal information.
- Object to or restrict certain processing.
- Withdraw consent at any time (without affecting prior lawful processing).
- Port your data to another provider.
- Lodge a complaint with a supervisory authority.
California residents (CCPA/CPRA): you have the right to know, delete, correct, and opt out of the "sale" or "sharing" of personal information. We do not sell personal information.
To exercise any of these rights, email support@ctrlflow.site.
9. Children's Privacy
Our services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have collected such data, please contact us and we will delete it.
10. Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the Internet is 100% secure.
11. Third-Party Links
Our website may link to third-party sites. We are not responsible for their privacy practices — please review their policies separately.
12. Changes to This Policy
We may update this Policy from time to time. The "Last updated" date above reflects the latest revision. Material changes will be announced on our website.
13. Contact Us
For any privacy-related questions or requests, contact:
support@ctrlflow.site
MARKELYX SOLUTIONS LTD, 1 Coldbath Square, London, EC1R 5HL, UK.